Learn how to be a top pawnbroker! The Pawnbroker’s Handbook will teach you how to make a fortune by opening a pawn shop and buying and selling gold and jewellery!
Name: Lester ‘Les’ Gold
Occupation: Business owner, Star of reality show ‘Hardcore Pawn’
Les Gold was raised around the pawn shop business as a child. Both his father and grandfather worked in the business and helped to shape how Les learned to conduct business. His father had his own store and Les followed in his footsteps and opened his first shop, American Jewelry, in 1978. He moved the shop in 1993 to where it still remains today and is the central location of the television show. His business expanded and opened a second location in 2011.
Hardcore Pawn is a show about Les’ pawn shops and all of the family and employees that help to run it. It began it’s run on truTV in August of 2010 and set a record for the channel as the most watched premiere for the station. While it’s been compared to other reality shows with the same type of stores, Hardcore Pawn tends to focus on the family and employee dynamics. As with any good reality show there are conflicts, heated arguments, and even what some would call backstabbing. It also focuses on Les’ love for the unusual and unique, and his passion for driving a bargain like no other.
With Les’ years in the business and his crazy ability to drive a hard bargain, we estimate his net worth to be $1,500,000 ($941,191 GBP).
So how much is $1.5 million dollars really?
With all of the potential junk we suspect Les sees in a day, we can only assume he needs some good quality trash cans. If he wanted to spruce up his place, he could buy 100 of the world’s most expensive trash cans. Made of steel and pressed with a gold leaf outer layer, these cans made by artist Sylvie Fleury would be quite a hit at the place.
If that doesn’t appeal to Les’ business sense, he could buy some much more economical and practical trash cans on wheels. With his money he’d be able to get 7,500 of them…